Claim FREE labels now!
If your child’s name begins with either of the letters above, sign up to claim your FREE name labels today!
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enter the coupon code below at checkout.




FAQS & Terms
What makes your name labels a must-have for parents?
Our name labels are a game-changer for busy parents. Here’s why you’ll love them:
Waterproof: No more fretting over spills. Our labels stay put on water bottles and lunchboxes, even after washing.
Dishwasher Safe: Just toss labelled items in the dishwasher. Our labels won’t peel, making clean-up a breeze.
Microwave Friendly: Warm up meals without removing labels. Perfect for your morning rush.
Freezer Ready: Labels stick through freezing conditions, ideal for prepped snacks and meals.
Steriliser Safe: Perfect for baby bottles. Our labels endure machine sterilisation, ensuring safety and hygiene.
Scratch-Resistant: Kids can be rough, but our labels stay clear and legible through all adventures.
Super Sticky: Our labels stick like a dream and stay put. No peeling, curling or falling off.
Variety of Designs: Choose from 100s of fun designs to match your child's personality, making it easy for them to identify their belongings.
With our name labels, your child's items are always organised and easy to find.
Enjoy the peace of mind knowing their belongings are clearly marked, durable, and stylish!
How do I participate?
Grabbing your free name labels during My First Name Day y is as easy as ABC, and we promise it's a lot of fun. Here's how:
Stay updated: Follow Hippo Blue on social media to stay up to date with the daily announcements. We'll reveal a new letter each day at 12am AEST.
Sign Up: When your letter is announced, head over to our sign-up page to get your unique code. Simply fill in your details and follow the prompts to claim your free name labels.
Act Fast: Keep in mind you'll only have 24 hours to claim your free label pack once your letter is announced. After that, we'll move on to the next letter.
Please note, our My First Name Day promotion is currently exclusive to our wonderful customers living in Australia & New Zealand. But don't worry if you're based internationally - we hope to bring this exciting promotion to you soon. Thanks for your understanding!
How long until I get my order?
Due to the incredible response we receive during our My First Name Day promotion, we kindly ask that you allow up to 28 days from the date of purchase for your name labels to arrive.
But don't worry, we're not just sitting back and relaxing! Our team is tirelessly working to ensure your name labels reach you as quickly as possible.
We get it - waiting can feel like forever, especially when you're looking forward to something as awesome as our personalised labels! But we promise it's worth the wait.
So, we kindly ask for your patience and recommend waiting the full 28 days from purchase before contacting our team.
Please Note: This timeline applies only to orders containing 1 single name day label pack.
We appreciate your understanding, and we can't wait for you to get your hands on your free labels!
How many free packs can I claim?
Our Name Day promotion allows you to claim one free pack of labels with each order you place.
If you'd like to claim multiple free packs, place each pack in a separate order. While it may take a little extra time, we promise it's worth it for the added value. After all, who doesn't love an extra little something for their child?
However, please note that any additional packs within the same order beyond the free one will be charged at full price.
How many labels do I get?
With each order, you'll receive 1 sheet brimming with 30 vibrant and durable name labels in a range of our most popular sizes, perfect for your little one's essentials.
These aren't just any labels – they're built to endure the wild ride of childhood. Our name labels are waterproof, dishwasher safe, microwave friendly, freezer ready, machine steriliser safe, and resistant to scratches.
Enjoy the convenience and durability that our name labels bring to your family’s daily adventures!
I have not received my code?
We understand you're buzzing with anticipation for your code, and we want to ensure you receive it without any hiccups. Here's a little guide to help you troubleshoot
Sign Up Check: The first step to getting your code is signing up. Not signed up yet? No problem! You can do so HERE
Junk and Spam Folders: Sometimes, emails can mistakenly land in your junk or spam folders. Please check these folders just in case your code has ended up there.
Work Email Issues: Some workplaces have stronger filters for incoming mail. Check with your IT support team to see if they can help locate the email, as it may be blocked from reaching you.
Email Accuracy: Excitement can sometimes lead to typos. Double-check that you entered your email correctly when signing up. Even a small mistake can prevent your code from reaching you.
Inbox Capacity: Is your inbox jam-packed? We've all been there! Clearing out old emails might create space for your code to land comfortably.
Remember, after signing up, your code will also pop up on your screen. Please take a screenshot for safekeeping.
If all else fails, our team are always happy to help and can be contacted via our contact form here.
Just know that we're cheering you on every step of the way - you've got this!
Is my code still valid?
We change the day's letter at 12am AEST; however, you can still use your code for the previous day's letter for an additional 24 hours.
Got your code and ready to create some label magic? Head over to our design page HERE to start crafting your personalised labels.
Missed the window? No worries at all! We offer a second chance and you'll just need to hang tight until the end of the promotion to redeem your labels.
What if I missed my letter?
We understand that life can get hectic sometimes, and you might miss your letter of the day. But don't worry, we've got your back!
We believe in second chances, and we want to ensure everyone enjoys our promotion. That's why we're hosting an 'all in day' at the end of the promotion. This special day allows you to redeem your free name labels, regardless of which letter of the day you missed.
So, keep those eyes peeled and be ready to seize the opportunity!
Who can participate?
Currently, our Name Day Promotion is open exclusively to our friends in Australia & New Zealand. We understand that if you're based elsewhere, you might be feeling a bit left out. But don't worry! We absolutely adore all our customers, no matter where you call home.
While this particular promotion is limited, we're always offering fantastic deals just for you. In the meantime, be sure to check out our deals page for the best offers available in your location.
Your understanding means the world to us, and we're here to make every day special with our amazing deals!
Why do I have to pay shipping?
We're absolutely over the moon to gift you our labels. Consider it our way of saying a huge 'Thank You' for being an incredible part of our community.
However, while we're all about spreading the name label love, we kindly ask that you cover a small postage and handling fee.
This ensures your new labels make their journey from our HQ to your letterbox. Your understanding means the world to us, and we can't wait for you to receive your name labels.
Promotional Terms & Conditions
Each day at 12am AEST/AEDT, a new letter is released with a sign-up window of 24 hours for redemption of coupon. Each coupon code, valid for a single use, entitles you to one free Name Day Name Labels Pack. Discount applies to one pack per order only. Multiple sign-ups with the same email address are allowed to get additional coupon codes. The coupon code is based on the condition of an email subscription. Name day pack is free subject to a postage and handling fee starting from AUD$6 for a total saving of AUD$14.99. Shipping fee calculated at checkout according to the total weight of your order. Promotion is valid exclusively for residents of Australia and New Zealand. Applicable shipping rates apply to these countries. Customer pick up is not available for free Name Day Label Pack. This offer cannot be combined with any other offer or coupon. My First Name Day - Daycare Edition promotion ends Midnight AEST 12/10/25. Labels should arrive within 28 days of placing order. Hippo Blue reserves the right to void orders and/or stop this promotion prematurely at their discretion if terms and conditions have been breached.